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Contact: Jessica Hamel
  +1.978.474.6464 x107
  jhamel@athpower.com

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ath Power Consulting EVP Elected As New Vice Chairman of the Global Board of MSPA

May 9, 2013 [Boston, MA] - ath Power Consulting, a leading financial services market research and strategy firm, today announced that their Executive Vice President, Lynn Saladini, has been elected Vice Chairman of the Mystery Shopping Providers Association (MSPA) for the 2013 term. Ms. Saladini has served on the MSPA Board of Directors for seven years and is also the Immediate Past President of the North American chapter. At ath Power, she manages and oversees the execution of mystery shopping research programs for many of the nation's largest and most well-respected financial institutions.
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Overall Satisfaction Rates on the Rise Among Retail Banking Consumers
ath Power Study Reveals Customer Service Is Improving Though Other Issues Remain

Boston, MA [December 18, 2012] -- ath Power Consulting, a leading financial services research and strategy firm, today announced the results of its 2012 ath Power Ideal Banking Study™, a detailed assessment of the retail customer experience at banks nationwide. Findings from the annual study show that 41% of customers are satisfied overall with their primary banking institution, a notable rise from last year's average of 37%. Credit unions continue to achieve much higher satisfaction and advocacy rates compared to large regional and national banks. For the third year in a row, USAA ranked highest in overall satisfaction.
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New Study Uncovers Opportunities for Improved Acquisition and Rentention for Brazillian Banks

Boston, MA [October 24, 2012] -- ath Power Consulting, a leading financial services research and strategy firm, today announced key findings from their customer experience study conducted at the four leading banks in Brazil – Banco do Brasil, Bradesco, Itaú-Unibanco and Santander. Based on 300 in-person audits performed by prospective customers, the study found that fewer than 2 out of 3 would become a customer based on their experience, and only 56% would be likely to recommend the bank to their family and friends.
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BB&T, SYNOVUS AND CAPITAL ONE BANK TOP THE CHARTS FOR SMALL BUSINESS BANKING
ath Power Study Reveals Best Banks and Best Practices for Small Business Customers

Boston, MA [July 11, 2012] -- ath Power Consulting, a leading financial services research and strategy firm, today announced the results of its annual Small Business Banking Study™, which assesses small business banking customer experience at banks nationwide. This year, the top performing banks were BB&T, Synovus and Capital One Bank - also the only 3 banks to achieve an overall evaluation score above 80 (out of a potential 100). BB&T achieved the highest customer evaluation, scoring 85 points.
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ath Power Research Shows Customers Willing to Pay as Much as $11 Per Month for Mobile Banking
USAA, Huntington Bank and BB&T score highest in overall customer experience within the mobile channel

Boston, MA [March 28, 2012] -- ath Power Consulting, an industry leader in financial services research and customer experience strategy development, today announced the release of The ath Power 2012 Mobile Banking Study™. Key findings revealed that banks are not adequately promoting their mobile banking offerings, and that Remote Deposit Capture is the missing feature most sought by customers. The National study ranked customer satisfaction with today's mobile banking offerings, and USAA earned the top spot with 73 percent of its users claiming high satisfaction.
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ath Power Consulting Strengthens Executive Team with Addition of Michael J. McEvoy
New Managing Director Brings Wealth of Financial Services Market Research Experience

Boston, MA [February 23, 2012] -- ath Power Consulting, a leading financial services research and strategy firm, today announced that Michael J. McEvoy, formerly of Novantas, has joined the company’s executive team as Managing Director. Mr. McEvoy will oversee the firm’s strategic research and consulting programs, leveraging his skills and industry knowledge to help clients with their most pressing business issues and customer experience market strategies. He will also work in developing and executing growth strategies for ath Power, expanding the firm’s syndicated research division and directing the organization’s global efforts.
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