Frank Aloi, ath Power Consulting's President and CEO, Leads Workshop with Fifth Third Bank at SourceMedia Small Business Banking Conference
Generate More Small Business Profits by Improving Customer Experience
Chicago, October 18, 2009 -- Frank Aloi, President and CEO of ath Power Consulting, today spoke on the topic of Generate More Small Business Profits by Improving Customer Experience at the 14th Annual SourceMedia Small Business Banking Conference. According to Aloi, "With small businesses continuing to suffer from the recession and credit crunch, new banking customers may be harder to find. It is more important than ever for banks to measure and manage the experience of small business customers."
When a new small business account approaches your bank, does your front-line create the "Wow--I want to do business with this bank' sentiment?'" said Aloi. "With so many choices out there today, it is critical that customers feel this way."
ath Power Consulting, a leader in financial services customer experience research, has the hard data to help leading U.S. banks make a great first impression and continue to generate a "wow" experience with small business customers.
The workshop featured the results of ath Power's Small Business Banking Study of 22 leading U.S. Banks. The results address sales and service processes, product and service offerings,s delivery methods and customer experience.
Janet Barnes, Vice President, Director of Customer Experience and Sales Development at Fifth Third Bank also led the workshop discussing how Fifth Third has continued to maintain its leadership in small business customer experience. Fifth Third ranked first in the Midwest according to the ath Power Small Business Banking survey.
About ath Power Consulting Corporation
ath Power Consulting provides integrated customer experience research solutions that drive customer loyalty, retention and front-line sales for banks and financial institutions. ath Power is a leader in financial services marketing research, mystery shopping, employee development, and strategic planning. The company supports more than 40% of the nation's largest financial services institutions with customized customer experience research solutions.
