ath Power Report©: The Small Business Banking Study™
Small Business Banking remains the most robust growth segment in today's financial services markets. Banks of every size are scrambling to create strategies to make the Small Business market a top strategic priority. And while highly profitable Small Business customers expect more from their banking relationships, there are huge gaps in the service experiences banks provide their business customers.
ath Power conducts extensive audits on the Small Business Banking efforts of the nation's most well respected financial services institutions. We have developed comprehensive benchmarking studies as a result of our field work and industry expertise. The Small Business Banking Study™ is a detailed study of the sales and service processes, product and service offerings, delivery methods and customer experiences of the nation's premier institutions within the Small Business banking target market. Our industry knowledge and proprietary research methods provide statistical inference and industry best practices to assist our clients in realizing their growth strategies. The Small Business Banking Study™ is a unique account that ranks the Small Business Banking practices and benchmarking profiles, detailing the current marketplace. Our in-depth view of the industry provides the information needed to target strategic sales and service initiatives aimed at growing Small Business Banking revenues while increasing retention rates, profitability and shareholder value.
The ath Power Small Business Banking Study
ath Power's industry leading analysts along with sales and service development specialists comprised The ath Power Small Business Banking Study™ with data collected on 40 of the Nation's leading banks and based on the 5 key driver categories of the market. Conducted in the 3rd and 4th quarters of 2011, this audit was designed to examine the current marketplace and rank the Small Business Banking practices and overall customer experience at these institutions. Findings are segmented by Bank, Region and Small Business Revenue Size. A comparative view of previous studies is also presented to trend consumer behavior year-to-year.
In this report, you will:
- Discover what Small Business customers expect from their banking relationship and which banks are scoring the highest/lowest in each area of customer experience.
- Find out what gaps in the service experience would deter a potential customer from bringing their business to a bank.
- Learn how individual banks are performing within the competitive landscape of small business banking compared to the previous year.
- Obtain valuable information you can use to target strategic sales and service initiatives to grow your Small Business Banking revenue, improve retention rates and increase profitability.
- Gain the strategic insight needed to achieve a dominant position in the highly profitable Small Business Banking market.
The ath Power Small Business Banking Study™ will be released in early 2012. To pre-order this study, please contact Jessica Hamel at jhamel@athpower.com.
Order the 2010 Small Business Banking Study™
