ath Power Reports©
Since 1997, ath Power has conducted hundreds of thousands of audits and surveys on the customer experience of North America’s financial services corporations. From that field work, we have developed a strong acumen of what works and where the gaps are in the industry, thus establishing a set of customer experience norms. Using that foundation of knowledge in tandem with our ongoing research, we are able to measure consumer behavior and deliver comprehensive reports on key areas within the financial service marketplace. These reports reveal timely, detailed findings on how banks have been performing in those key areas, and they provide the strategic insight needed to make the most informed decisions necessary to achieve your business goals.
2009 Ideal Banking Report
ath Power's industry leading analysts authored our 2009 Ideal Banking Report with data collected from 3,700 retail banking customers across the nation. The study provides accurate competitive intelligence on the current consumer banking market and reveals the most important elements in banking relationships today.
In this report, you will:
- Discover today’s most wanted and sought after sales and service processes, product and service offerings, delivery mediums and customer experiences from the customers' standpoint.
- Learn how individual banks are performing within the competitive landscape of retail banking.
- Gain the strategic insight needed to attract more customers, retain existing customers, and develop long-term, profitable retail banking relationships.
Learn More About This Report
Request the Full Report
2009 Small Business Banking Report
ath Power's industry leading analysts along with sales and service development specialists comprised the 2009 Small Business Banking Report with data collected on 25 of the Nation's leading banks and based on the 5 key driver categories of the market. This comprehensive benchmarking study examines the current marketplace and ranks Small Business Banking practices and overall customer experience at these institutions. Findings are segmented by Bank, Region and Small Business Revenue Size.
In this report, you will:
- Discover what Small Business customers expect from their banking relationship and which banks are scoring the highest/lowest in each area of customer experience.
- Find out what gaps in the service experience would deter a potential customer from bringing their business to a bank.
- Obtain valuable information you can use to target strategic sales and service initiatives to grow your Small Business Banking revenue, improve retention rates and increase profitability.
- Gain the strategic insight needed to achieve a dominant position in the highly profitable Small Business Banking market.
Learn More About This Report
Request the Full Report
2010 Ideal Banking Study
ath Power's industry leading analysts authored our 2010 Ideal Banking Study with data collected from over 4,000 retail banking customers across the nation. The study provides accurate competitive intelligence on the current consumer banking market and reveals the most important elements in banking relationships today. It also offers a comparative view of the 2009 Ideal Banking Study to trend consumer behavior year-to-year.
In this report, you will:
- Find out which factors are the most important in choosing a banking relationship in 2010 compared to 2009.
- Discover what defining elements of a high-level Customer Experience are still missing at most banks, and what you can do at your bank to resolve this problem.
- Learn how individual banks are performing within the competitive landscape of retail banking compared to the previous year.
- Gain the strategic insight needed to attract more customers, retain existing customers, and develop long-term, profitable retail banking relationships.
Learn More About This Report
Request the Full Report
2010 Small Business Banking Report
Will be released late August 2010!
Request the Full Report (You will be contacted when the report becomes available)
