ath Power provides both quantitative and qualitative market research for financial institutions across all spectrums of customer experience, employee performance, operational compliance and competitive intelligence.
From post-transaction surveys and attrition analysis, to customer satisfaction tracking and industry trending, ath Power boasts an exceptional research package that provides insightful, easy to decipher, and actionable information to help you understand your customers, prospects, employees, and competitors. We utilize proven research techniques and customize each project to the specific needs of our clients with full regard to their goals and budgets.
Data from a variety of channels can be combined with demographic and industry trends to help generate knowledge models and marketing tools that result in a more personalized sales experience, increased customer satisfaction levels, and a more strategic marketing approach. The analysis capability enabled by our staff and technology is truly endless.
The business intelligence resulting from our customized research programs provides our clients with a clear understanding of the customer experience as defined by their customers and markets. We possess an exceptional understanding of the financial markets and provide results driven, optimal solution scenarios for each individual client we partner with.
Our a3 Intelligence™ research package provides clients with timely insights and recommendations, supporting critical business decisions in such areas as:
Sales & Service Consistency Across Your Institution
Know the degree to which your brand promise is upheld at every point of contact through Multi-channel Mystery Shop Studies, Call Center Evaluations and Monitoring Assessments.
Actionable Competitive Intelligence
Accurate knowledge of what competing institutions are doing in your market provides the foundation block for continuous growth and increased profits, and is critically important to maintaining and building customer relationships.
Customer Satisfaction, Loyalty and Advocacy
Understand all aspects of the customer experience at your institution through the voice of your customer. Use this knowledge to help build brand loyalty and increase customer advocacy.
Key Driver Analysis
Discover and implement the "must-haves" and all other dynamics associated with world-class service and high-end customer satisfaction.