Our Expertise

Overview

Banking and financial institutions turn to ath Power to deliver better sales efficiency and improved customer service, two sure ways of differentiating themselves in a crowded marketplace.

Our research team bases its recommendations on proven research techniques

ath Power supplies economic and creative initiatives that enable these institutions to provide a higher degree of service for their customers and create enduring brands for their share holders.

Providing companies with the finest quality analysis of their business marketing systems, their representative-to-customer interaction, and customer satisfaction levels, the ath Power Research team bases its recommendations on proven research techniques including:

• a3 Audits®/ Mystery Shopping
• Post transaction interviews
• Online research surveys
• Competitor analysis
• Exit and closed account surveying
• Advertising and marketing effectiveness initiatives
• Consumer opinion and image audits
• Customer satisfaction tracking studies
• Attrition and retention studies
• Market expansion/trending
• Product feasibility
• Training