Since our inception in 1997, financial services organizations have turned to ath Power to help them improve operational performance, build brand loyalty, reduce attrition and increase profitability and market share in this highly competitive sector. Our clients represent several of the most successful customer-centric organizations we know today, and our company has become one of the most well respected research and consulting firms in the industry. We attribute our success to our unparalleled customer service, our proven research methodologies, our expert team and our innovative technology. We have an unmatched client retention rate and we invite you to see why.
Our approach is based on a customer experience platform which we pioneered ourselves - a3 Intelligence™. Developed by some of the world's leading researchers, analysts and market specialists, this unique platform was built upon our vision to help our clients overcome their challenges within the highly competitive financial services marketplace. a3 Intelligence™ is the foundation for each client program and is comprised of three essential components - our proven research methodologies, our seasoned team of researchers and analysts, and our comprehensive reporting system, aNET℠. a3 Intelligence™ ensures accurate data measurement and analysis, and it enables our clients to make data-driven decisions that yield sustainable performance improvements.
ath Power offers broad range of fully customizable research solutions as well as strategic consulting services, including:
Our proven solutions are used to conduct several types of studies in order to capture the critical information needed for our clients to be able to understand their customers, prospects, employees and competitors, and ultimately to be able to utilize that information to improve customer experience, reduce attrition, ensure compliance or achieve other goals. Each program is customized to the specific needs of each client with full respect to their goals and budgets. Our deep industry knowledge paired with our unmatched experience allows us to create tailored research and strategy programs unlike any of our competitors. Here are some examples of typical studies and programs we conduct:
Customer Experience Measurement Studies
Customer Satisfaction Tracking Studies
Customer Attrition/Retention Assessment
Customer Segmentation Studies
Rewards and Incentive Shops
Exit and Closed Account Surveys
Online Research Surveys
Marketing and Advertising Effectiveness Studies
Consumer Opinion and Image Audits
Market Expansion/Trending Studies
Product Feature Requirements/Gap Analyses
Evaluations of Credit Card Marketing Requirements
Assessments of Potential Risk Against Regulations and Requirements
Employee Engagement Studies
Employee Training and Coaching
Our Expert Team
Our solutions are second to none, however, we would not be where we are today without our remarkable team members. The ath Power team of Ph.D. researchers, analysts, consultants and market specialists possess decades of far-reaching expertise with research and strategy across multiple divisions and lines of business within the financial services sector, including: Retail Banking, Small Business Banking, Credit Card, Mortgage, Home Equity, Call Center, Wealth Management, Online and Mobile Services, ATM, Investments, Insurance and Internal Services.
Our Client Relationship Managers, Project Managers and Senior Leadership team all work in tandem with our expert research team to provide an extraordinary client experience that is demonstrated by our longstanding client relationships and their own industry achievements. We are a hands-on, results-driven team that takes pride in who we are and what we can do for our clients.
To supplement our proven solutions and expert team, we utilize our proprietary aNET℠ Customer Experience Reporting system, which has been recognized as the leading CER technology in the industry. The web-based aNET℠? system was designed specifically with the financial services client in mind and offers a comprehensive and user-friendly approach to online data collection and reporting.
aNET users benefit from:
Customized Reports and Dashboards
Ad Hoc Reporting
Triggered Email Notifications
Embedded Training Notes and Coaching Suggestions
Ability to Export Reports to Several Common Formats
24/7 Live Access
Why Choose ath Power?
We are an independent, objective, full-service research and consulting firm with decades of experience within the financial services industry.
We own the industry's leading Customer Experience Reporting system, aNET℠. This robust web-based technology provides a highly tailored and interactive experience for each client, offering cutting-edge web reporting and analytics that are available 24/7.
Our dedicated team of analysts, market specialists and consultants possess unparalleled industry expertise and field experience. They bring extensive market knowledge and strong analytical problem-solving skills.
We own the largest panel of financial services field representatives and shoppers in North America.
We execute more proprietary banking and financial services audits than anyone is the industry.
The analysis capability enabled by our staff, solutions and technology is truly endless.
We provide world-class customer service and attention by listening to our clients and forming long-standing relationships.
All of our programs are tailored to each individual client and focus on both near-term and long-term success. There are no "canned programs" here at ath Power.
We pride ourselves on providing the highest standards of excellence and quality to all clients.
We boast unrivaled retention rates (over 98%) - showing that clients who signed on with us, have stayed with us.
Proven accomplishments in creating action from program results, and an unmatched record of client success.
We support most of the top banking, credit card, mortgage and insurance organizations in the industry, and have been vetted for handling customer data by most of the Top-20 U.S. banks.
We deliver equally powerful solutions for community banks and credit unions.
We are armed with Voice of the Customer expertise across all financial services lines of business.
We provide flawless data collection, mid-study directional reports and end-game reports that provide our clients with actionable insight to immediately begin implementing change.
We offer industry best practices, normative data and benchmarking capabilities.
We provide results-driven, hands-on consulting engaged by our Senior Leadership.
We are regularly sought out for our expert opinions and knowledge of the latest trends, and we have been quoted in several mainstream publications and media outlets.
We regularly present thought leadership sessions at industry events across the US.
We publish several syndicated studies each year which many of the nation's leading financial intuitions turn to for guidance.
We are cost-competitive and we always work to develop programs that fit within our client's budgets.
Our scheduling and quality control staff are in-house.
We are an approved vendor at most of the nation's top financial institutions. If we are not already approved as a vendor at your organization, we are highly experienced and prepared to successfully navigate Legal and IT expectations in record time.