National banking customers reveal their opinions and preferences on what is important today in a banking relationship.




An in-depth view and ranking of the Nation's top institutions regarding their Small Business Banking sales and service practices.

News & Events


  • June 14, 2010 - ath Power to present BAI Webinar, "The Customer Experience in High-Def" June 16th at 2pm  
  • May 5, 2010 - ath Power Featured in Credit Union Times, "Seeking Out the Stories That Lurk Behind the Numbers" 
  • April 12, 2010 - ath Power Featured on CNBC for Latest Study
  • April 12, 2010 - ath Power Featured in Fox Business, "Customers Find Most Banks Less than Ideal in ath Power Ideal Banking Survey"
  • March 3, 2010 - ath Power Sponsors 2010 Retail Banking Best Practices Symposium; Frank Aloi, ath Power CEO, to Speak

  •  More News

Welcome to ath Power Consulting


ath Power provides integrated customer experience research solutions that drive customer loyalty, retention
and front-line sales for financial institutions.

For nearly two decades, ath Power has been a nationally recognized leader in market research, mystery shop study, employee development, and strategic planning. Our expertise encompasses analytical innovation and strategic consultation to help our clients close the gap between the promise of service excellence and its delivery -- ultimately providing the highest degree of shareholder value.

ath Power supports the largest and most respected financial services institutions in the industry, providing tools to both strategically measure employee bahavior and manage service delivery.

Learn more about ath Power


The Customer Experience In High-Def


As featured in BAI Banking Strategies

Clearer images. Better resolution. Improved experience. These are some of the ways that high definition television differs from regular TV. The analogy holds for the customer experience in banking. High-def customer experience is more than customer satisfaction. It's having a clearer image of what your customers want and how to satisfy them.    Read More



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